In this insightful episode of The Indie Unplugged, host B. Vaughan engages with Morgan McKnight, the Executive Director of the Production Music Association (PMA), to explore her dynamic journey in the music industry and the evolving landscape of production music. Morgan shares her background in digital marketing and event production, as well as her unexpected transition into music administration, where she now advocates for the value and importance of production music.
They dive into topics like the unique challenges and growth of production music, the role of the PMA in ensuring fair compensation for composers and songwriters, and the vital role that networking and relationships play in the music industry. Morgan also explains how the PMA has adapted to technological advancements such as AI, copyright protection, and global streaming trends, offering a behind-the-scenes look at how the association is tackling emerging challenges.
You will gain valuable insights into the importance of understanding the business side of music, the role of government policy in the music industry, and why relationships and collaboration are crucial for long-term success. This episode is a must-listen for aspiring music professionals looking to navigate the complex world of production music while staying true to their artistic passions.
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