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How Ray Daniels Overcame Industry Hurdles and Built Major Artist Careers

The Indie Unplugged | Episode 121

In this episode of The Indie Unplugged, host B. Vaughan sits down with Ray Daniels, CEO of R.A.Y.D.A.R. Management and a powerhouse in the music industry who’s helped shape the careers of stars like Lizzo, Future, and Chloe Bailey. Ray shares his journey from humble beginnings to industry leadership, offering sharp insights on artist development, mentorship, and the value of authenticity in a highly competitive field. He opens up about the challenges of wearing multiple hats—from A&R executive to podcast host—and the lessons he’s learned along the way.

The conversation explores the realities of validation, social media pressures, and the importance of self-worth in building a sustainable career. Ray emphasizes the need to stay grounded in your values while navigating the demands of the industry, touching on topics like leadership, fatherhood, and giving back. Whether you're an emerging artist or a seasoned professional, this episode is packed with real talk, actionable wisdom, and inspiration from one of music’s most respected voices.

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