In this riveting episode of The Indie Unplugged, B. Vaughan and Brian Onrea welcome the legendary Wendy Day, a groundbreaking music industry consultant, advocate, and founder of the Rap Coalition. Wendy shares her deep insights into the financial realities of breaking an independent artist, revealing the high stakes and investment required to succeed in today’s music industry.
The conversation dives into marketing strategies, the importance of knowing your target audience, and how to craft impactful campaigns with consistency and precision. Wendy emphasizes the significance of education in navigating the business side of music, including creating business plans and finding the right investors to back an artist’s career.
In a candid discussion about respecting hip-hop culture, Wendy offers advice for those outside the community who seek to work within it, highlighting the need for genuine passion, respect, and a deep understanding of the art form’s roots. The episode is packed with practical advice, real-world examples, and Wendy’s no-nonsense approach to empowering artists to take control of their careers.
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