In this insightful episode of The Indie Unplugged Podcast, B. Vaughan sits down with Mathew Steele, founder of SteelSync and a trailblazer in the sync licensing space. With over 13 years in the entertainment industry, Mathew shares his journey from Tampa to Atlanta, managing artists and building a thriving music licensing company. Discover how SteelSync has secured placements in major films (Limitless, The Family) and hit TV shows (Parks and Recreation, Sons of Anarchy), helping indie artists gain exposure and monetize their work.
This episode dives deep into the art and business of sync licensing, touching on topics such as:
The challenges indie artists face in getting their music placed in films, TV, and commercials.
The importance of high-quality production, proper metadata, and persistence in the music industry.
How sync licensing can offer both exposure and financial rewards, with upfront fees and royalties that can sustain a career.
The role of tools like AI, metadata platforms, and networking in simplifying and advancing sync opportunities.
Mathew’s vision for Sync Spotlight, an event aimed at educating music creators about licensing, featuring panels, networking opportunities, and live critiques of submissions.
Whether you’re an indie artist, producer, or industry professional, this episode is packed with actionable insights to help you navigate the competitive world of sync licensing.
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