In this insightful episode of The Indie Unplugged Podcast, host B. Vaughan sits down with Mathew Steele, founder of SteelSync and a pioneer in the sync licensing space. With over 13 years of experience in the entertainment industry, Mathew shares his journey from Tampa to Atlanta and how he built a licensing company that has secured placements in major films like Limitless and The Family, as well as TV favorites such as Parks and Recreation and Sons of Anarchy. He explains how SteelSync helps independent artists break into sync licensing and monetize their music through strategic placements and royalties.
The conversation dives deep into the mechanics of sync licensing, including the common challenges indie artists face, the importance of metadata and production quality, and how tools like AI and networking can streamline the process. Mathew also introduces Sync Spotlight, an upcoming event designed to educate creators about licensing through panels, networking, and live feedback. Whether you're an artist, producer, or industry pro, this episode is packed with valuable insights and actionable strategies for making your music work for you in film, TV, and beyond.
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