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Sync Masters: London Elixir

Sync or Swim: London Elixir's Guide to Navigating Music Licensing

Explore the dynamic world of music production and sync licensing with London Elixir on 'Sync Masters'. In this insightful episode, London shares her journey from working as a software engineer to becoming a full-time music producer and sync licensing expert. Discover the strategic moves and critical decisions that propelled her into success, including how she navigated the challenges of the music industry to leverage opportunities in TV, film, and advertising.

London provides a deep dive into the techniques and tools she uses to create compelling music that fits perfectly with client briefs, and explains the importance of understanding the business side of sync licensing. From securing major placements on platforms like ESPN, HBO, and TikTok to managing legal aspects and rights, London offers a treasure trove of advice for anyone looking to break into or advance in the field of music production.

Tune in to learn from London Elixir’s experience and gain practical knowledge that could transform your approach to music production and your career in the music industry.

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We Create Music TV
Sync Masters
An engaging music series that delves into the intricate world of sync licensing, spotlighting the talented individuals behind the music. It offers an in-depth look at the journey of these masters,exploring their paths to success and the challenges they faced along the way. Each episode is a deep dive into the artist's life and work, culminating in a detailed walkthrough of their most significant placement, breaking down the creative and technical process behind it.